How To Build A Marketing Strategy That Supports Success
Are you a business based in the Cumberland Council area?
If so, then you may be eligible for fully funded training.
Join us online for an exciting series of four webinars giving you the building blocks you need to create a powerful marketing machine that will drive your business forward.
We are delighted to be working with Cumbria Business Growth Hub in the delivery of this training and tech combo, empowering you to build a marketing strategy that supports success.
The course comprises four modules, plus 3 months access to our online marketing planning tech solution, My Marketing Button:
Module 1: How to Ignite Your Vision, Values & Offering
Date: Wednesday 9th October, 10.00am-12.00pm, online
This exciting module introduces a revolutionary way to take your business vision and use that to begin to build a reliable and purpose driven marketing plan that will help you share your story, develop sales and stay up to date on market trends.
We’ll take a deep dive into your WHY, exploring things like your offering, brand identity and core values. We then show you how to connect that knowledge and expertise to shape a plan that keeps you on track, offers ideas, and saves time.
Module 2: How to Optimise Your Voice In Your Community
Date: Wednesday 16th October, 10.00am-12.00pm, online
In this interactive module we look at how you share your story in a powerful way and how clear and on brand communications are vital to your success.
We’ll take a deep dive into your communications exploring things like forms of communication, how they are used, what fuels that and who is involved in working with you on sharing your messaging. We then show you how to connect that knowledge and expertise so it impacts your activity. You will learn how to profile your communications so you ensure consistency and save time.
Module 3: How to Harness Insights to Fuel Your Success
Date: Wednesday 23rd October, 10.00am-12.00pm, online
In this inspiring module we explore market insights and how understanding the needs and appetite of your future customers can fuel your future.
We’ll take a deep dive into the world of your prospective customers looking at what drives them and focus on the make-up of their business including purpose, people and place. We then show you how to connect that knowledge and expertise to strengthen relationships, support your plan and get results.
Module 4: How to Supercharge Your Clients to Power Your Future
Date: Wednesday 6th November, 10.00am-12.00pm, online
In this concluding module we focus on the very people who are engaged with you and HOW they can supercharge your future through effective relationship building and communication.
We’ll take a deep dive into your clients and focus on their goals, environments and needs. We then show you how to incorporate this so you have a “word of mouth” plan! We then show you how to connect that knowledge and expertise to identify further selling opportunities, nurture relationships and build a successful future with those amazing people who already buy from you!
Big Benefits
Feel confident and empowered to create an agile marketing plan for your business
Discover a way to achieve your goals
Get 3 months tech access included to support you as you implement what you've learnt
Gain 8 CPD points for attending all four modules