County Durham: Powering Productivity & People Performance

If your business is based in County Durham, then we'd love for you to join us for this free introduction to The Marketing Performance Framework® in conjunction with RTC North and the Durham Business Growth and Productivity Programme.

Tuesday 24th September, 9am-12.30pm, We are Umi, Durham, DH1 1TW

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County Durham: Powering Productivity & People Performance

About this event

The Marketing Performance Framework™ is the starting point for any business that is looking to increase productivity, improve business efficiency and maximise technology to streamline processes that leads to an overall improvement in people and business performance.

It provides business intelligence to formulate a comprehensive marketing strategy to develop and grow your business.

Please note, this is not about developing a Marketing Strategy – this is the step before that, it is about compiling the business data you need to write it!

The workshop will include an interactive breakout session where delegates get to understand the steps they need to take to embed the framework to power their business performance.

Content and key takeaways will include:

Exploring what marketing is and how it looks for delegates right now.
How do current business processes communicate with each other – if at all?
What are current business goals and objectives and who is responsible for achieving them?
Is there a plan in place to support the development of a marketing strategy?
BREAKOUT SESSION – Discussion around what constitutes an effective plan, perceptions of marketing within the business and how time is currently being spent on this/measurements and tracking
Introduction to the concept of a framework that offers a way to measure and track performance
The Marketing Performance Framework™ - Let's explore the 4 key areas and how to implement.
Using TECH to give a sustainable solution to planning and tracking of tasks in line with wider business objectives

About Durham Business Growth and Productivity Programme

PLEASE NOTE: businesses need to be registered with the Durham Growth Programme prior to attending. A link is below for registration, therefore ONLY businesses based in County Durham are able to attend this fully funded workshop.

Durham Business Growth and Productivity Programme is a comprehensive initiative designed to elevate productivity and foster growth within businesses located in County Durham. Being part of the programme allows you access to workshops, 1-1 advisor support and grant funding to support revenue and capital investment in your business.

For businesses in County Durham, the benefits of engaging with the Durham Business Growth programme are manifold. Through its dedicated initiatives, the fund offers access to financial resources, expert guidance, and networking opportunities that can fuel growth and expansion. Whether you're a budding entrepreneur or an established company, this UK SPF programme equips you with the tools necessary to succeed in an ever-evolving market.

If you have not already registered for the programme, please use the link below.

https://www.durhambusinessgrowth.co.uk/register

Book your free place now